A small leap to brand Bangladesh! | The Daily Star
12:00 AM, December 01, 2017 / LAST MODIFIED: 12:27 AM, December 01, 2017

A small leap to brand Bangladesh!

It took one month of campaigning, two grooming sessions and a final round of contest for PATA Bangladesh Dhaka University Student Chapter to find the best posters created by University of Dhaka students through its “Branding Bangladesh” campaign, which started back in September 15, this year.

The competition to design posters on different destinations of Bangladesh was aimed at educating everyone about the less visited tourist sites of the country and also, to learn how to brand these exotic spots.

The initial grooming sessions were followed by a contest round, where graphics design enthusiasts were provided with one and a half hours to design posters on destinations of their choice. Dozens of posters were submitted by the participants. A group of judges evaluated the designs and they also groomed the participants on how the posters could have been made better, allowing to make further changes accordingly, only to let them practice the knowledge they gathered from the grooming session.

On October 21, 2017, a prize giving ceremony was arranged where the best designer and the two honourable mention achievers were awarded by the department's Chairman, Professor Shaker Ahmed, at the office of the Department of Tourism and Hospitality Management.

The organisers hope that the best posters will be handed over to the Bangladesh Tourism Board and the Tourism and Hospitality Management Department. 

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